Social Media

Over the past eight months, I’ve taken full charge of our company’s social media and digital marketing strategy—from content creation to performance marketing. I streamlined our workflow using Google Tables to plan and organize content, and utilized Meta Business Suite to schedule posts and manage ad campaigns across platforms. I implemented Google Ads for targeted visibility, carried out A/B testing to refine creatives and messaging, and conducted in-depth keyword research to optimize both ads and SEO performance. With the help of Google Analytics, I continuously monitored traffic and user behavior, allowing me to fine-tune our campaigns and ensure data-driven decision-making. This integrated approach has elevated our brand’s digital presence, improved engagement, and maximized our ad spend efficiency.